Turn advertising traffic into security evidence, not guesswork.
Waffinnity correlates advertising visits with edge traffic, behavioural patterns and technical context. Understand suspicious clicks, repeated activity and anomalous sessions before they disappear into aggregated campaign statistics.
Campaign analytics tell you what converted. Waffinnity helps explain what happened technically.OBSERVECORRELATEEXPLAINPRESERVE
AD TRAFFIC INTELLIGENCE
Investigate patterns across clicks, sessions and edge requests.
A single click rarely tells the full story. Waffinnity combines multiple technical observations so suspicious behaviour can be reviewed in context rather than judged on one signal.
01 · IDENTIFY
Advertising visits
Recognize visits associated with configured advertising traffic and keep the application context attached.
02 · CORRELATE
Behaviour patterns
Compare repeated clicks, bursts, timing, referrer context and session behaviour across observations.
03 · SCORE
Suspicion context
Translate combined signals into understandable indicators without pretending every anomaly is automatically fraud.
04 · PRESERVE
Technical evidence
Freeze relevant findings into an evidence snapshot that can be reviewed later without losing the original technical context.
TRAFFIC CORRELATION
Connect advertising behaviour to the traffic Waffinnity actually saw.
Because Waffinnity already sits in the application traffic path, ad traffic analysis can use the same edge observations that support WAF, bot and abuse investigations. This creates stronger context than campaign-side data alone.
Preserve what you saw, why it mattered and which signals supported the finding.
CLICK ANALYSIS
Review normal and suspicious activity
Compare advertising visits per application and period without losing the technical edge context.
BEHAVIOUR
Spot repeated and abnormal patterns
Surface bursts, repetition, unusual timing and session behaviour for further review.
COST CONTEXT
Estimate potential exposure
Use a configured average CPC to calculate an indicative value for traffic that deserves investigation.
EVIDENCE SNAPSHOT
Create a stable investigation record
Generate a snapshot with the relevant observations and technical evidence for later review or sharing.
SECURITY CONTEXT
Ad Traffic Protection works best as part of the protected traffic path.
Waffinnity does not replace your advertising platform or declare billing fraud automatically. It adds technical visibility from the edge so campaign anomalies can be investigated with stronger evidence.